Archive for the ‘Uncategorized’ category

You Must Run Your Solo Professional Law Firm, Not Let it Run You

September 27th, 2020

The economic crisis in the United States was quite deep, and the ripple effects hurt the global economy, which contracted an average of 8% throughout the world. Some folks believe that there are recession proof businesses, or even recession resistant businesses. One might assume that lawyers and attorneys would always be busy no matter what because in the economic downturn companies have to sue for breach of contract, or smaller companies are filing for bankruptcy causing even more court paperwork and thus, need to hire an attorney.

However, this is a false assumption as law firms and lawyers are hurt by economic downturns. They do much better during expansion; in a business cycle where there is lots of business being done and everyone has cash flow, and they need to hire attorneys to build their businesses. With more business being done there is also more litigation which occurs.

Now then, in times of economic expansion many law firms are quite busy, and the smaller ones are often running around like chickens with their head cut off. These solo professionals are so busy they are working from six o’clock in the morning till eight o’clock at night, and there is little time to run the business. Even with the business manager partner it’s difficult to market the law firm, and manage it all.

Remember there is a lot to do, there is a lot of bookkeeping, recruiting of new clients, billing customers, handling complaints, dealing with all the paralegals and staffing of the law firm itself. It may look easy, but it’s easier said than done. Still, the rule of thumb here is, and this is something that all attorneys and small law firms should remember; “You Must Run Your Law Firm, Not Let It Run You!” Please consider all this.

You Must Run Your Solo Professional Law Firm

September 2nd, 2020

The economic crisis in the United States was quite deep, and the ripple effects hurt the global economy, which contracted an average of 8% throughout the world. Some folks believe that there are recession proof businesses, or even recession resistant businesses. One might assume that lawyers and attorneys would always be busy no matter what because in the economic downturn companies have to sue for breach of contract, or smaller companies are filing for bankruptcy causing even more court paperwork and thus, need to hire an attorney.

However, this is a false assumption as law firms and lawyers are hurt by economic downturns. They do much better during expansion; in a business cycle where there is lots of business being done and everyone has cash flow, and they need to hire attorneys to build their businesses. With more business being done there is also more litigation which occurs.

Now then, in times of economic expansion many law firms are quite busy, and the smaller ones are often running around like chickens with their head cut off. These solo professionals are so busy they are working from six o’clock in the morning till eight o’clock at night, and there is little time to run the business. Even with the business manager partner it’s difficult to market the law firm, and manage it all.

Remember there is a lot to do, there is a lot of bookkeeping, recruiting of new clients, billing customers, handling complaints, dealing with all the paralegals and staffing of the law firm itself. It may look easy, but it’s easier said than done. Still, the rule of thumb here is, and this is something that all attorneys and small law firms should remember; “You Must Run Your Law Firm, Not Let It Run You!” Please consider all this.

Making a Professional Law Firm Website

September 2nd, 2020

Having a website is now a necessity not only for businesses but even for legal service providers like a law firm. A professional looking website is one of the most effective ways of generating leads for your company or law firm. Almost everyone has access to the internet so whenever someone needs to look for something, the first thing they’ll do is to look for it online. Having a website is a suitable way to be seen by prospective clients. The internet has greatly changed the way people get the information they need. Surely there’s still some that rely on the word of mouth, but the internet can give a bigger advantage in reaching more people, even to those who haven’t heard about a law firm before.

However, having just a website is not enough, what you need is an attractive and professional looking law firm website is more likely to impress prospective clients. Otherwise, the website’s visitors will immediately leave your website after a few seconds. People are very particular with the design of a website, and your website reflects the qualities of your firm.

People searching for a law firm website want to know that your firm is reliable and can handle their legal concerns. The website of your firm should be able to convey this message to their visitors. A professional web designer can be hired so they can layout and make the website look professional. Just by changing how your website looks can greatly change how people think about your firm.

Aside from just improving the overall appearance of your firm website, it should also be informative. People want to know more about your firm, your track record and experience. The website must also highlight your achievements and expertise in various fields of law. Giving your prospective clients their needed information can help build trust and can make them comfortable about your firm.

Law firms that have area of specialization are what people look for, especially for individuals who are facing sensitive legal situations regarding their family or criminal case. Your firm’s website should be as specific and informative as possible. The information on your website should be easy to understand but at the same time comprehensive enough to cover all the details about legal services. It is best to avoid using any legal jargon and keep the language simple. The main goal is to build trust and establish credibility among your prospective clients through your website.

Marketing, Promoting and Advertising Your Business

February 28th, 2020

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.